CULTURE
CULTURE
Cultural Activity
Tongwei has always attached great importance to the work ot' corporate cu ture activities, Under the auidance of TonaweGroup Corporate Culture Special Leading Team, The Group Corporate Culture Special Working Team, the Brand ManagemeniCenterthe Group Labor Union and so on have led a series of team building activities focusing on actual effect and involvingemployees. These cultural activities are based on the Tongwei cultural connotation,and constantly spread , to agglomeratethe centripetal force of employees.
Purpose
The purpose of an enterprise signifies why an enterprise is founded or the contribution it should make to social development in a certain aspect. It is the core of the enterprise.
Pursuit of excellence
Forge ahead and fight against any difficulties; innovate and surpass ourselves and others; always aim higher and head toward the next level.
Dedication to society
We balance economic and social responsibilities. While providing satisfactory products and services for the market, we promote energy conservation and emission reduction, protect the ecological environment, engage in social welfare, help build a harmonious society, so as to be in line with the requirement of a responsible, honest, green, safe and harmonious company.
Mission
The mission of an enterprise is its goal and reason why it exists. It includes the responsibility to provide market value and realize its vision. The mission deals with"what an enterprise does" and"how to show an enterprise's value" .
01
Economic mission
We are always strengthening ourselves to boost our business.
Every employee should link his/her efforts with the development of the enterprise, work hard with their intelligence and high efficiency. While the enterprise is developing and expanding, it should also build an enabling development platform for its employees to ensure they can fully unleash their talents. A scientific performance appraisal and compensation system should be in place to share the achievements, and to realize the common development of the enterprise and its employees.
02
Social mission
We enrich the material wealth of society and improve people’s life quality.
With agriculture and new energy as its main business, Tongwei Group is committed to providing healthy and safe agricultural products as well as pollution-free clean energy to the society. In addition, we enrich the means of production and living for the public in chemical industry, pet food industry, IT, construction and real estate, etc., contributing to a better future.
03
Cultural mission
We advocate positive social culture and promote China's civilization advancement.
As an excellent citizen, Tongwei Group will always be one of the most respectable companies in and beyond the industry. We manage the enterprise in a transparent manner, fight against corruption, create a positive and healthy social morality, and promote the harmonious development of the society.
Vision
Vision is the future blueprint Tongwei Group is striving for, and our long-term strategic goal, It elaborates what kind of enterprise Tongwei Group will be.
TONGWEI · FOR BETTER LIFE
Tongwei Group is committed to building a green, healthy and reliable agricultural industry chain to ensure quality and safe agricultural products, and to meet the public demand. Tongwei is heading towards zero-pollution clean energy through stable and continuous technological innovation. We strive to provide everyone with high quality products and thoughtful services in industries closely related to people's life, so as to improve life quality. At the same time, Tongwei Group provides employees with an enabling development platform, offers reliable products to customers, provides shareholders with a satisfactory return on investment, and shoulders due responsibility for the community. With enhanced brand influence and credibility, we are heading towards becoming a prestigious world-class brand. Tongwei, for better life.
Strategic positioning
Strategic positioning is a strategy that guides or determines an enterprise's blueprint, the value judgment of an enterprise to maintain its competitive edge for the future, and the sustaniable path that an enterprise chooses to distinguish itself from its competitors.
Strengthening the main business
Gathering all its strength, Tongwei enhances technological innovation and market development, and consolidates its leading edge in agricultural industry. Based on that, we strive to top the industry in terms of market expansion, profitability, sustainable development, operation and management, leading development capacity, and ability to promote economic and social growth. We will further develop our traditional industries as our strategic pillar. Agriculture and new energy are the two wings of Tongwei Group now and in the future, and together they support Tongwei Group to be a world-class healthy and safe food supplier and a clean energy provider.
Extending industry chain
Facing increasingly complex environment and fierce competition, Tongwei Group takes feed and aquatic business as its core, while actively extending the industrial chain in accordance with the principle of supporting and promoting the development of the main business, and steadily expanding new business such as food and animal pharmaceutical industry. At the same time, we are raising the scale and development speed of new energy industry by extending and improving the new energy industry chain.
Expanding relevant industries
With a forward-looking vision and an agile mindset, Tongwei responds to the national policy and initiatives, and conforms to the principles of enterprise resource strength and development strategy. Through scientific planning, proper layout, and various effective ways, we actively develop relevant businesses such as chemicals, pet food, IT, and construction and real estate, in order to reduce the business risk and enhance the overall competitiveness of Tongwei Group to withstand the ever-changing market.
Coordination of industrial development
Tongwei actively integrates and coordinates the relationship of different industries with an open and inclusive mindset. We respect industrial distinction, integrate industrial commonality, promote value sharing and unify value judgment, strengthening Tongwei Group's industrial synergy.
Business philosophy
Business philosophy represents the evaluation standard of Tongwei and Tongwei's employees on the significance of their existence and the selection standard of their behavioral value. It is the basic belief and code of conduct that Tongwei promotes in the pursuit of business success.
Honesty
Being Sincere and Candid
Integrity is practicability. We refuse to be over-ambitious. Instead, we focus on the reality and keep our ambitious goal in mind. Keeping our feet on the ground, we study the market and learn what our consumers need. We say no to empty talk and formalism, and encourage down-to-earthness, honesty, and persistence. Integrity is sincerity. We should be sincere to customers by providing excellent products to meet their needs and solving their problems with heart and soul; we should be sincere to our colleagues, and discourage suspicion and shirking responsibilities; we trust each other and conduct active communication and sincere cooperation. Integrity is loyalty and dedication. We should be upright, honest and self-discipline; we should integrate ourselves into the organization, respect and adhere to the fine traditions and the working system of the enterprise; we should firmly support the mission and goals of the enterprise with wider interests of others in our minds.
Trust
Winning Trust by Credibility
To our customers, we ensure quality and provide thoughtful service; in our job, we devote ourselves to it with dedication and innovation;
To the enterprise, we abide by the rules and regulations, and follow standards with efficiency and selflessness; to the community, we save resources for intensive development and a green planet;
To our country, we do everything we can to support our motherland. We keep our responsibility in mind every single second.
We keep our promise with passion and concrete actions.
Fairness
Running Business with Fairness and Legitimacy
We carry out law-abiding business, with strict compliance with national laws and regulations as well as related policies during production and business activities; we vigorously respond to the national industrial development guidance and initiative, and actively promote a city-friendly green industry; we encourage unity, cooperation, honesty and trustworthiness, and we advocate fair competition while protesting again improper means to harm the interests of our peers and customers; we conduct standardized management to ensure high quality of products and services, and to strengthen the management of sourcing, production, marketing and storage and other aspects.
Excellence
Taking the Lead with Guaranteed Excellence
We strive to top the industry with our products, services, brands, and reputation, while creating an enabling environment to advance our culture, team, and management. We are a first-class enterprise and a great example in the industry.